Unpolished & Unapologetic: A Modern Muse’s Guide
JULY 2025 | ISSUE 05
It’s peak summer and we’re leaning into the heat.This month, we’re embracing long days, glowing skin, and little luxuries that make the season feel extra special. From picking up peonies while they’re still in bloom, to styling vintage pieces that add instant personality to every outfit, we’re all about curating our summer moments with intention. We’re winding down at Spencer’s Spa, romanticizing East Coast evenings with gingham and picnics, and stacking our BB Thelma favorites—now in ruby, just in time for July birthdays.
Here’s how Team AARYAH is staying grounded, glowing, and just a little glam this summer.
IN OUR CLOSETS:
Vintage Maximalist Pieces
Outfits we’re loving this July? We’re in our maximalist era, which means the bolder, the better. Think colorful floral heels that feel straight out of a 2000s runway, paired with busy, printed skirts. We’re stacking jewelry in every form and the purses? Vintage gems covered in personallized charms. It’s all about mixing color, shape, and era to create something completely personal.
IN OUR VASES:
Blooming Peonies
Peonies, with their lush layers and delicate scent, feel like summer’s most indulgent flower. Symbolizing romance and good fortune, they bring a sense of quiet luxury to any room. Part of the magic? They’re only around for a short time, so we’re treating ourselves while they last.
ON OUR MOOD BOARDS:
Sweet Heat
It’s Fourth of July, but softened; gingham tablecloths, sun-kissed skin, cherry pie, and late sunsets that stretch past dessert. Text your friends, plan a picnic, and stretch your days as long as the sun allows. This month we’re inspired by the simple charm of backyard BBQs and plates stacked with watermelon. Think East Coast summers and plenty more picnics to get the most out of those fleeting summer nights.
ON OUR TO-GO LIST:
Spencer's Spa
550 Broadway 4th Fl, New York, NY 10012
Escape the city heat and slip into this chic Soho spa for one of their treatments. If your stress doesn’t melt away the second you walk through the door and see the stunning decor, the Fire & Ice facial treatment will surely do the trick. Check them out here.
P.S. Sign up for their texts for the best deals on their summer treatments!
July’s birthstone just dropped—and she’s bold, fiery, and everything we love about summer. We added ruby to our BB Thelma lineup for that perfect pop of color. She’s perfect in our pinky ring or new BB Thelma Huggies, made for stacking, mixing, and never taking off. Learn more about our natural rubies in our TikTok breakdown here.
ON OUR PLAYLIST:
Daisies by Justin Bieber
Check out our July mood board on Pinterest here!
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