About
The Brand
AARYAH is a jewelry brand focused on empowering women by bringing a fresh perspective to the bridal jewelry space. We strive to create one-of-a-kind pieces that highlight the individuality of the wearer through unconventional cuts, unique settings, and rare natural diamonds.
Our female-forward designs are thoughtfully crafted for everyday wear with practicality in mind. We leverage generational expertise and a strategic partnership with our in-house diamond wholesaler to find exceptionally cut natural diamonds, while fostering trust with our customers through transparency, social media education, and creating a welcoming space for women to explore and learn.
Since its launch, AARYAH has been featured in top publications like Vogue, Brides, The Knot, and Harper’s Bazaar, and has been worn by celebrities including Miley Cyrus and Taylor Swift.
AARYAH crafts each piece in the heart of New York City’s Diamond District and offers a luxury showroom for private appointments with an AARYAH bridal stylist.
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I was always inspired by the magic of the earth, the elements, people, and culture that breathes life into it. I wanted to translate everything that inspired me growing up into my work, to create pieces that felt powerful, looked beautiful, and told a unique story.
Megan Kothari
Megan Kothari, Founder
Megan Kothari is the creative force and founder of AARYAH, a brand that reflects her lifelong love of jewelry and design. She grew up in a family of diamond wholesalers, learning the business from her father and grandfather.
After graduating from The Fashion Institute of Technology (FIT) in NYC, Megan worked in global brand marketing before she ultimately followed her entrepreneurial instincts and launched AARYAH.
When the pandemic hit, Megan started helping friends—and friends of friends—design and source their engagement rings, where she quickly realized a major gap in the bridal jewelry market. She noticed women lacked options when it came to engagement rings, ending up with pieces that were not reflective of their own individuality. This led to a pivot in her business, moving towards creating individualist natural diamond engagement rings and fine jewelry that prioritize design, quality, and the story of the wearer.
Megan's mission is to change the narrative of how engagement rings are bought. She aims to challenge the traditional bridal jewelry industry by empowering women to have a say in the design process and have a seat at the table.
Kothari has been recently featured in Vogue and was a 2021 honoree of “Amazing Women in E-Commerce.” She currently lives in New York with her husband and her dog Fuji.
