Megan Kothari is the creative force and founder of AARYAH, a brand that reflects her lifelong love of jewelry and design. Raised in the Northeast, Megan has made New York City her home for the past 10 years. She grew up in a family of diamond wholesalers, learning the business from her father and grandfather.

After graduating magna cum laude from The Fashion Institute of Technology (FIT) in NYC, Megan worked in global brand marketing at beauty powerhouses L'Oréal and Estee Lauder, gaining valuable strategic and creative experience. She ultimately followed her entrepreneurial instincts and launched AARYAH as a passion project in her late 20’s landing amazon owned e-tailer ShopBop as one of her first stockists while working at her full-time job.

As the pandemic hit, Megan began helping friends and friends of friends source and create their

engagement rings and recognized a huge gap in the bridal jewelry market. She noticed women lacked options when it came to engagement rings, ending up with pieces that were not reflective of their own individuality. This led to a major but organic pivot in her business, moving towards creating engagement rings and fine jewelry that prioritized design and quality, and reflects the story of the wearer.


Megan's mission is to create modern-day heirlooms that reflect the individuality of today’s women. She aims to challenge the traditional and bridal jewelry industries by empowering women to have a say in the design process and have a seat at the table.

Kothari has been recently featured in Vogue and was a 2021 honoree of “Amazing Women in E-Commerce.” She currently lives in New York with her husband and her dog Fuji.